Market access


Market Access

As the largest single healthcare provider organisation in the world, the NHS represents a hugely attractive market place to companies, yet the scale and complexities of the organisation prevents companies from selling to and partnering with the organisation. Market access has therefore historically been difficult.


In recent years, however, there has been a move towards greater collaboration between the NHS and the business community with the government’s Innovation Health and Wealth strategy a key motivating driver.

To access the UK NHS market, companies will typically require:

  • An understanding of the NHS market
  • Approval from the appropriate regulatory body
  • Reimbursement approval and procurement backing
  • Evidence of product effectiveness
  • An NHS tailored (health economic) business case and business model
  • A method of sale and distribution

In the new structure of the NHS there are now a number of key organisations, programmes and initiatives for SME’s to access to assist them through the engagement process. Such support mechanisms are on hand to enable companies to get a better understanding of key issues such as regulation, evidence, procurement, clinical validation, pilot adoption, etc., and should be utilised accordingly.


Regional Innovation Hubs

Initially established between 2002 and 2005 the 7 regional NHS Innovations Hubs exist to deliver improved care and better outcomes for patients; significant financial benefits for the NHS (through cost-savings, new income-streams, efficiency-savings and improvements in quality); world class knowledge economy and a more prosperous UK plc. The regional hubs operate in slightly different ways but work with NHS organisations, companies and regional, national and international bodies and networks to bring forward new ideas and help to put them into practice. They are ideally placed to assess the potential of existing products, and to help develop new technologies and services. In the Greater Manchester area TRUSTECH provides expertise to assist companies in gaining access to the NHS.



The National Institute for Health and Care Excellence (NICE) is the independent organisation responsible for developing national guidance, standards and information for the provision of high-quality health and social care, and the prevention and treatment of ill health. NICE guidance helps health, public health and social care professionals deliver the best possible care based on the best available evidence. Through technology appraisals NICE also works with manufacturers to ensure that the evidence they submit on the effectiveness of their products is the most appropriate to enable an evaluation to be undertaken whilst the newly established NICE Health Technologies Adoption Programme (HTAP) is responsible for identifying ways to overcome potential barriers to the implementation of NICE guidance. 


Market Access Associates Market Access Associates


Founded in 2012, Inovus is a UK based, designer and manufacturer of medical simulation products and medical devices. Their core range of simulation products includes the world’s most affordable…

Kasmir Consulting

Providing  Human Resources Solutions including Recruitment, Training, Organisational Design, Cultural Design and advice on Employee Engagement.  Additionally supporting clients in…

MAE Consulting Group

MAE Consulting Group specialises in regulatory affairs, clinicial affairs, project management and compliance services support to SMEs with a focus on the medtech and in vitro diagnostics sectors….

Market Access & Reimbursement Solutions Ltd (M.A.R.S Ltd)

Market Access & Reimbursement Solutions Ltd  (M.A.R.S Ltd )  is a company dedicated to delivering Market Access & Reimbursement solutions for Medical Devices companies looking…

Medilink North West

Medilink North West is a membership-based professional organisation with a remit to stimulate growth and innovation in the medical and health technology sector throughout the North West. It…

NICE Medical Technologies Evaluation Programme

Innovative medicines, diagnostics, medical devices and technologies requiring substantial investment by the NHS are likely to need to be evaluated by NICE to determine whether they are clinically…

NRJ Solutions

We can help you transform your service or business by increasing value to your clients and customers through improving quality and reducing cost We provide the expertise to deliver change and…


ORHCA are the Organisation for the Review of Care and Health Applications. Their mission is to help the public and health care professionals meet their health and wellbeing targets…

Thornton & Lowe

Thornton & Lowe was established as a business in 2009 with the distinct purpose of supporting small and medium businesses to efficiently and effectively tender for contracts. We have…


TRUSTECH is an NHS organisation that aims to improve healthcare through the development of innovative products and services. TRUSTECH works with NHS organisations, companies and regional,…



Useful links Useful links


“The establishment of the regional Academic Health Science Networks will be key in encouraging partnerships between the business community and the NHS, and the GM AHSN is committed to assisting with this and is on hand to assist with market access to the NHS in the Greater Manchester region.”


Market access news Market access news

Invitation to ‘Meet the NIA’

Find out all you need to know about the NHS Innovation Accelerator (NIA) by coming along to one of our ‘Meet the NIA’ information events.

ABHI supports MedTech companies keen to forge relationships with California

The Association of British Healthcare Industries (ABHI) – the industry association for the MedTech sector in the UK – is leading a mission to California to help British companies forge stronger…


Web Content Display Web Content Display

Get Involved

Are you interested in working with the GM AHSN to provide support to businesses working in the healthcare sector? Would you like to be listed as an Associate on the Innovation Nexus portal? Contact us to discuss how we could work together.


Rate this page
This field is mandatory.